An Inside Look at Team Building with The Iconic

14 AUG 2019 

Strategy brought to life in the round

In May 2019, the Roundhouse was home to 100 participants from one of Australia’s leading online fashion and sports retailers – THE ICONIC for Leading with the Playbook, an internal strategy event. 

Participants took part in design thinking workshops, creative sessions and THE ICONIC’s unique take on speed dating focussing on THE ICONIC’S Playbook and strategy. The event also included an address from the company’s new CEO Erica Berchtold.

For THE ICONIC, it was important to select a venue that shared its values for innovation and drive for excellence. Flexible and quick turnover times, close collaboration with venue staff, and an aesthetically beautiful space were all key in ensuring that participants left the event feeling energised and inspired. The event called for a versatile venue with space to host whole group sessions, masterclasses and presentations, with transitions between each needing to be achieved quickly and easily.

The Roundhouse met the various needs of the client with a diverse range of spaces that vary in shape and capacity. The expansive nature of the Main Room was perfect for the team’s theatre improvisation, while participants worked collaboratively in more intimate breakout rooms. “The layout of the venue meant that our groups could move easily between each session and find the next one,” says Biso.  

 To keep the team energised throughout the day, Laissez Faire put on a spread of healthy snacks, power lunch options and a light afternoon tea. The delicious selection included superfood raw bars, seasonal fruit platters, raspberry power cubes, bite size scones and a variety of sandwiches, wraps and artisan rolls. 

As a space that is both practical and visually captivating, the Roundhouse was the ideal venue choice for an event aiming to inspire and engage a team. Participants were able to experience high intensity warmups, keynote presentations, masterclasses, and even a touch of Theatre Sports, all hosted within a venue that promotes interactivity and creativity. 

THE ICONIC’s Caroline Biso was highly impressed with the Roundhouse’s service, both throughout the organisational stages and across the duration of the event, describing the Roundhouse as “an excellent venue with easy (and delicious) catering options and flexibility to meet our needs.” 


Team building events are an amazing way to foster relationships, break down barriers, energise teams and have some fun.  

The Roundhouse has recently partnered with Be Challenged to deliver exceptional team building events for our clients. Get in touch to chat about what we can do for your next team event. 

Contact UsBe Challenged


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