It’s hard to believe people used to be excited to watch a Marvel movie in the cinema. Whether you were a Marvel fanatic or a parent who begrudgingly agreed to bring your child to the theatres, Marvel movies were (admittedly) an inoffensive 90 minutes of an entertaining story with fun visuals. 

I wasn't the biggest follower of the Marvel Cinematic Universe (MCU). Still, I was always excited to see another classic rendition of my favourite trope: good guy gets beaten by the bad guy until the last 30 minutes when the good guy suddenly bounces back and saves the world (and ends with a kickass teaser for the sequel). So there I was at every sequel with snacks I smuggled in, ready to do it all again.

But compared to the hype surrounding Marvel movies a couple of years ago, there has recently been an undeniable decaying interest. For that matter, there has been decaying interest in many movies and cinematic universes. Movie executives claim that this phenomenon represents the fall of all good things in cinema, but I think it's a simple problem.