Silje Buxton Soldal
'Not for the Brief' is a group exhibition of designers and illustrators breaking from commercial restrictions and not adhering to a design brief. This exhibition demonstrates graphic design experimentation and exploration of nine emerging and practicing designers. Experimentation and image making take place through the use of design fundamentals with each work employing shape, colour, texture and scale - 'Not for the Brief' showcases design and art in duality.
As recent design graduates, the ever-present notion of commercial profitability as an artist or designer is a scary prospect and one that we are prepared to combat by designing to our hearts desire. The exhibition displays an assemblage of recent design graduates establishing their own practice and signature aesthetic outside of a client brief.
The works explore a range of media through print, digital media, painting and photography with applied graphic design principles for image making. The curated collection responds to the box designers are pushed into, with restrictions, guidelines and rules that mold their work into something that is marketable and consumable. Not For The Brief resists the formula for commercial design and celebrates the abstract process, experimentation and work that didn't make the cut.