In March of this year, The Walt Disney Company held its 2025 Annual Meeting of Shareholders, where CEO Bob Iger spoke about the company’s “outstanding year at the global box office following [their] reorganisation that restored creativity to the centre of [their] studios”.
Paradoxically, Disney’s top three films of 2024 were Pixar’s Inside Out 2, Marvel’s Deadpool and Wolverine and Walt Disney’s animation studio’s Moana 2.
A creatively centred company based on the rehashing and restructuring of previous plotlines.
Iger then went on to announce a sequel to another of Disney’s films, Coco.
“There’s never been a better time to be a storyteller” He quips.
The economic value of nostalgia in our collective consciousness cannot be underestimated. In fact, these three films, based on previously established franchises, brought Disney collectively 2.8 billion dollars at the box office, outstripping their initial spending.
Originality brings with it a certain risk.