It’s fair to say The 1975 have had one hell of rise.
Their 2016 sophomore album, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It, went platinum. Next, 2018 saw A Brief Inquiry Into Online Relationships land two Brit Awards and two Ivor Novellos. More recently, they won GQ's Band Of The Year and headlined the UK’s incredible Reading and Leeds Festivals. They are what I like to call one of the most popular and successful underrated bands.
In anticipation of their Australian tour later this month, we’ve decided to go through just a few reasons why the UK indie band are taking over the world and why you should be watching them (preferably live).
Innovatively sustainable merch
In an attempt to reduce waste, The 1975 are repurposing their old kept and unsold merch by reprinting their latest designs of their upcoming album, Notes on a Conditional Form. New merch on old merch? Seems simple enough but it’s the first of its kind. At last month’s Reading Festival, attendees were able to bring any band merch and have their new designs printed over them, then and there. Reprinting was cheekily free for The 1975 tees.